Director Profiles

Alfred (Fred) Meyer

Alfred (Fred) Meyer has accumulated 20 years of experience working in exhibitions, congresses and special events, not only in Australia but in Hong Kong, Indonesia, Thailand, Singapore, Malaysia, Vietnam, China, The US, South Africa, Europe and the Middle East.

He handled the Australian International Motor show from 1988 until 1998 in Sydney and spearheaded some 84 different ‘Made in Australia’ country Pavilions and expositions.

In 1996 he became the operations manager for a major integrated Australian country promotion ‘Australia India New Horizons’ consisting of approximately 80 events taking place in the six Indian state capitals concurrently. In Australia he became the principle designer and PCO for the Australian Business Conference in 1997.

Over the years Fred has acted as consultant for the Jakarta International Fair grounds and various exhibition and event companies in Indonesia , India and Switzerland.

Presently Fred is, in addition to managing Globe in Perth, active as organiser for the EAES Congresses in Europe and a director on the Board of the European Association for Endoscopic Surgeons Events BV.

Martin Purcell

In the past two decades Martin has gained a vast amount of experience in training, marketing and project management. This has included the facilitation of staff and customer training programs, marketing management for automotive dealerships and the managing of multiple projects focusing in the multimedia sector.

In the late 90’s he oversaw the business development of a newly established website and networks operation coordinating one of Australia’s most successful website solutions teams.

In this capacity he pioneered the introduction of groundbreaking browser based applications to the marketplace, which have been instrumental in major market growth for small and medium business enterprise.

In 2003 he founded the Elixir Marketing Group. Elixir Marketing is a multi-faceted marketing agency providing consultancy, design and production services both locally and abroad. As Managing Director he has implemented a range of quality measures including the Kolbe Systems (a totally integrated business organising methodology).

Martin is a strong believer in the power of collaboration.